>FREE< Out of Nowhere : The Inside Story of How Nike Marketed the Culture of Running pdf, epub, mobi
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Geoff Hollister: Out of Nowhere : The Inside Story of How Nike Marketed the Culture of Running
Description
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
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Author: Geoff Hollister
Number of Pages: 300 pages
Published Date: 05 Dec 2011
Publisher: Meyer & Meyer
Publication Country: Aachen, Germany
Language: English
ISBN: 9781841262345
Download Link: Click Here
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